{"title":"Serums","description":"\u003cp\u003eTarget specific skin concerns with our high-performance serums. Lightweight and fast-absorbing, designed to deliver visible results with consistent use.\u003c\/p\u003e","products":[{"product_id":"niacinamide-5-serum-30ml","title":"Niacinamide 5% Serum 30ml","description":"\u003ch2\u003eVisibly Clearer, Smoother Skin — Backed by Science\u003c\/h2\u003e\n\u003cp\u003eMeet your new skincare essential. The \u003cstrong\u003eNiacinamide 5% Serum\u003c\/strong\u003e is a lightweight, fast-absorbing serum powered by one of skincare's most celebrated ingredients — Niacinamide (Vitamin B3) at an effective 5% concentration.\u003c\/p\u003e\n\u003cp\u003eWhether you're battling enlarged pores, uneven skin tone, or excess shine, this serum works quietly but powerfully to transform your skin from the inside out.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eMinimises Pores\u003c\/strong\u003e — Visibly tightens and refines enlarged pores for a smoother, more even complexion\u003c\/li\u003e\n\u003cli\u003e✨ \u003cstrong\u003eBrightens \u0026amp; Evens Skin Tone\u003c\/strong\u003e — Fades dark spots, hyperpigmentation, and post-acne marks over time\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003eStrengthens the Skin Barrier\u003c\/strong\u003e — Boosts ceramide production to lock in moisture and protect against environmental stressors\u003c\/li\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eControls Oil \u0026amp; Shine\u003c\/strong\u003e — Regulates sebum production for a naturally balanced, matte finish\u003c\/li\u003e\n\u003cli\u003e🕊️ \u003cstrong\u003eCalms Redness \u0026amp; Irritation\u003c\/strong\u003e — Soothes inflammation and reduces blotchiness for a more even look\u003c\/li\u003e\n\u003cli\u003e⏳ \u003cstrong\u003eAnti-Ageing\u003c\/strong\u003e — Helps soften the appearance of fine lines and wrinkles with consistent use\u003c\/li\u003e\n\u003cli\u003e🌟 \u003cstrong\u003eRefines Skin Texture\u003c\/strong\u003e — Smooths rough patches for skin that feels as good as it looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply a few drops to clean, dry skin morning and\/or evening before moisturiser. Suitable for all skin types, including sensitive and oily skin. For best results, use consistently as part of your daily skincare routine.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFragrance-free. Non-comedogenic. \u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eIs This Serum for Me?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e✅ This serum is ideal for you if you have:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOily or combination skin\u003c\/strong\u003e — helps control shine and balance sebum\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnlarged or visible pores\u003c\/strong\u003e — works to tighten and refine pore appearance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUneven skin tone or dark spots\u003c\/strong\u003e — fades hyperpigmentation and post-acne marks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcne-prone skin\u003c\/strong\u003e — reduces breakouts and calms redness without clogging pores\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDull or tired-looking skin\u003c\/strong\u003e — restores brightness and a healthy glow\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitive or easily irritated skin\u003c\/strong\u003e — gentle enough for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e⚠️ This serum is NOT recommended if you:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAre currently using high-strength acids (like Vitamin C) at the same time without guidance\u003c\/li\u003e\n\u003cli\u003eHave an allergy to Niacinamide or Vitamin B3\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"G.Taylor Beauty","offers":[{"title":"Default Title","offer_id":51627989401898,"sku":null,"price":180.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/3834\/5002\/files\/niacinamide_23c4d65a-6c76-41c1-a85f-2f6ce1f1bfc1.png?v=1780586853"},{"product_id":"super-hydrate-serum-30ml","title":"Super Hydrate Hyaluronic Acid Serum 30ml","description":"\u003ch2\u003eQuench. Plump. Repair. Repeat.\u003c\/h2\u003e\n\u003cp\u003eWhen your skin is thirsty, it needs more than just a moisturiser. The \u003cstrong\u003eSuper Hydrate Serum\u003c\/strong\u003e delivers an intense surge of hydration deep into the skin, powered by \u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — nature's most powerful moisture-binding ingredient.\u003c\/p\u003e\n\u003cp\u003eOne drop. Instant relief. All-day hydration.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e💧 \u003cstrong\u003eDeep, Lasting Hydration\u003c\/strong\u003e — Hyaluronic Acid holds up to 1000x its weight in water, plumping skin from within\u003c\/li\u003e\n\u003cli\u003e🛡️ \u003cstrong\u003eBarrier Repair\u003c\/strong\u003e — Strengthens and restores your skin's natural protective barrier to lock moisture in and keep irritants out\u003c\/li\u003e\n\u003cli\u003e🌸 \u003cstrong\u003eSoothes Dry, Tight Skin\u003c\/strong\u003e — Instantly relieves that uncomfortable dry, flaky, or tight feeling\u003c\/li\u003e\n\u003cli\u003e✨ \u003cstrong\u003ePlumps \u0026amp; Smooths\u003c\/strong\u003e — Visibly reduces the appearance of fine lines caused by dehydration\u003c\/li\u003e\n\u003cli\u003e🌟 \u003cstrong\u003eLightweight \u0026amp; Fast-Absorbing\u003c\/strong\u003e — Sinks in effortlessly without any greasy or sticky residue\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIs This Serum for Me?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e✅ This serum is ideal for you if you have:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDry or dehydrated skin\u003c\/strong\u003e — your number one solution for quenching thirsty skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA compromised or damaged skin barrier\u003c\/strong\u003e — helps rebuild and reinforce your skin's natural defences\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlaky, rough, or tight skin\u003c\/strong\u003e — restores softness and suppleness quickly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMature skin\u003c\/strong\u003e — plumps fine lines and restores a youthful, dewy appearance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitive or reactive skin\u003c\/strong\u003e — calming and non-irritating formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply 2–3 drops to clean skin morning and evening. Follow with your favourite moisturiser to seal in the hydration. Can be layered under SPF during the day.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSuitable for all skin types except oily skin\u003c\/em\u003e\u003c\/p\u003e","brand":"G.Taylor Beauty","offers":[{"title":"Default Title","offer_id":51628046975274,"sku":null,"price":280.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/3834\/5002\/files\/superhy.png?v=1780578231"},{"product_id":"vitamin-a-peptide-repair-serum-30ml","title":"Vitamin A + Peptide Repair Serum 30ml","description":"\u003ch2\u003eTurn Back the Clock. Repair. Renew. 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Always apply SPF the following morning, as Vitamin A increases sun sensitivity.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eStart 2–3 nights per week and gradually increase frequency as your skin adjusts.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSuitable for normal, combination, oily, and mature skin types.\u003c\/em\u003e\u003c\/p\u003e","brand":"G.Taylor Beauty","offers":[{"title":"Default Title","offer_id":51628076368170,"sku":null,"price":280.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/3834\/5002\/files\/vita.png?v=1780576817"},{"product_id":"brightening-serum-for-dark-marks-pigmentation","title":"Brightening Serum for Dark Marks \u0026 Pigmentation","description":"\u003cp\u003eSay goodbye to dark marks and uneven skin tone with our Brightening Serum — a powerful yet gentle formula packed with skin-loving actives that work together to fade pigmentation, brighten your complexion, and reveal a more even, radiant glow.\u003c\/p\u003e\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha Arbutin\u003c\/strong\u003e — Targets dark spots and hyperpigmentation at the source, visibly reducing their appearance over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin C\u003c\/strong\u003e — A potent antioxidant that brightens dull skin, evens skin tone, and protects against environmental damage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (Vitamin B3)\u003c\/strong\u003e — Reduces the appearance of dark marks, minimizes pores, and strengthens the skin barrier for a smoother, more balanced complexion\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBenefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eFades dark marks, post-acne marks, and sun-induced pigmentation\u003c\/li\u003e\n\u003cli\u003eBrightens and evens overall skin tone\u003c\/li\u003e\n\u003cli\u003eLightweight, fast-absorbing formula suitable for daily use\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply a few drops to clean skin morning and\/or evening before moisturiser. 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